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Why Microsoft Azure wins with enterprise customers

As the old IT truism goes, nobody ever got fired for buying IBM. Now, in the cloud era, many are starting to apply the same logic to another well-known vendor: Microsoft.

For enterprises with extensive Microsoft footprints—spanning Office, Windows, Dynamics, Outlook, and other popular business applications—turning to Microsoft Azure services as part of a cloud strategy can certainly look like the path of least resistance.

“If you have to move to the cloud with constrained resources, it is a safer path to go with Microsoft and use many of the tools your employees are familiar with,” said Carla Arend, senior program director for software and infrastructure at IDC in Europe.

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